DOING GOOD —
DOING GOOD —
T-Mobile wanted base customers to know about all the good they do.
Instead of making one big petrol-covered duckling spot, we decided to zoom in on all the ways the brand improves lives.
We developed a microsite and content series highlighting all the ways T-Mobile’s far-reaching network helps individuals live, work, and play — even in hard to reach areas.
Challenge #1: Showcase the Network
Challenge #2: Flex Commitment to Sustainability
To tout the brand’s sustainability efforts we even made the first ever Magenta Rosé, farmed & fermented without the use of electricity or modern machines. It was so successful, we created a short documentary about the process.