Helping travelers go from in my dreams to on my way!

We worked with Intercontinental Hotels Group for 365 days toward a single goal — answer the category-wide question, “What do points actually get me?”

Points of Interest

Both a series of ads and an in-app experience, Points of Interest was designed to help business travelers get the most out of every trip.

Created for each of IHG’s top 10 locations for business travel, this experience gives travelers tailored recommendations for local activities that also help them earn points.

For IHG and its Cobrand partners, this was a phenomenal way to showcase their combined value to travelers.

Chase X IHG

We navigated the intense legal requirements that come with Cobranded Credit Cards, while successfully igniting the imagination of potential cardholders in a series of static social ads.