They asked us to build a capabilities deck. We said—let’s go bigger.
& create an entire brand.
The Inspo.
Research told us that Gen Z drinks 20% less alcohol than their millennial counterparts.
The catch? It’s not about switching to zero-proof. In fact, our research pointed towards a white space in the market—young adults are thirsty for something that’s low in alcohol and big on fun.
Our audience is tired of having to choose between basic, boring, bland—and the feeling of sitting out the fun altogether.
Sucker Punch covets free spirits. We rallied an entire generation deflect the status quo by unlocking just the right amount of mischief.
The ask.
Build a capabilities deck showcasing the agency’s branding, copywriting, animation, and Gen Z marketing chops.
The idea.
Let’s create a brand that does the talking for us. And so Sucker Punch was born.
The launch.
Sucker Punch came on the scene with a 100% Trouble brand campaign.
The awards.
National SILVER ADDY®
Integrated Media Campaign
Art Direction
