Health-Ade
Kamboocha? Kumbookie? Turns out, 50% of Americans can’t tell you what kombucha is. So we made it our mission to lead the charge.
By making gut health digestible, we taught the world a thing or two about it’s microbiome and mobilized thousands to #FollowYourGut
Demystifying the full-body benefits of good gut health
From mood & skin, to energy & immune function, the truth is a happy gut makes for a healthier human. To bring this to life we took fans into the microbiome, belly-first.
Creating tokens of belonging to help our fans spread the good gut word.
We partnered with our audience’s most-loved brands, like Baggu and Igloo to collab on custom swag.
Health-Ade Kombucha
Rebrand + Launch
Transforming a kombucha brand into a cultural icon within the beverage space & beyond.
Rethinking product information online
Updated PDP copy & product pages to align with new brand direction.
THE DIGEST
THE DIGEST
With the help of nutritionists & founders, I penned educational articles for Health-Ade’s blog, the Digest.
There’s more where that came from.
-
In-house Creative Team
Brand Copywriter: Taylor Fagan
Sr. Art Director: Priscilla Scott
Visual Designer: Jackie Kao
Sr. Brand Designer: Lewis JacobsCreative Partners
Branding + Campaign: Sister Studio
3D Animation: Wang & Söderström
Still-Life Photographer: Sergiy Barchuk
Lifestyle Photographers: Daria Kobayashi Ritch, Ana Cuba
Website: Zero
Character Illustrator: Steve Gavan
Character Animation: Mummuion