Health-Ade

Kamboocha? Kumbookie? Turns out, 50% of Americans can’t tell you what kombucha is. So we made it our mission to lead the charge.

By making gut health digestible, we taught the world a thing or two about it’s microbiome and mobilized thousands to #FollowYourGut

Demystifying the full-body benefits of good gut health

From mood & skin, to energy & immune function, the truth is a happy gut makes for a healthier human. To bring this to life we took fans into the microbiome, belly-first.

Creating tokens of belonging to help our fans spread the good gut word.

We partnered with our audience’s most-loved brands, like Baggu and Igloo to collab on custom swag.

Health-Ade Kombucha
Rebrand + Launch

Transforming a kombucha brand into a cultural icon within the beverage space & beyond.

Rethinking product information online

Updated PDP copy & product pages to align with new brand direction.

THE DIGEST

THE DIGEST

With the help of nutritionists & founders, I penned educational articles for Health-Ade’s blog, the Digest.

There’s more where that came from.

  • In-house Creative Team

    Brand Copywriter: Taylor Fagan

    Sr. Art Director: Priscilla Scott
    Visual Designer: Jackie Kao
    Sr. Brand Designer: Lewis Jacobs

    Creative Partners

    Branding + Campaign: Sister Studio
    3D Animation: Wang & Söderström
    Still-Life Photographer: Sergiy Barchuk
    Lifestyle Photographers: Daria Kobayashi Ritch, Ana Cuba
    Website: Zero
    Character Illustrator: Steve Gavan
    Character Animation: Mummuion